Readers say...

"Remarkable advice for better customer service. Think you already know the basics of good service? Read this book and think again!"

Don Peppers, The One to One Future: Building Relationships One Customer at a Time   

"Why would I endorse a competing work? Because it's that good! Thorough, well-researched, and very readable.  Here's the why, the what, and the how of keeping your customers by serving them well."

Don Blohowiak The Complete Idiot's Guide to Great Customer Service

"This book is filled to the brim with brilliant and uncommon observations about the absolute necessity for service above and beyond what people expect, and truly opens minds to the real meaning of customer service. Every page has a lesson and each lesson is worth its weight in platinum."

Jay Conrad Levinson Guerrilla Marketing series of books.