A do it yourself strategy to keep your customers loyal, attract new ones and increase your profits

You don't have to hire an expensive consultant to develop a program in your business that will make customer service your competitive edge. You can "do it yourself" with the help of the step-by-step process detailed in this book.

Readers say...

"Most companies' customer service efforts are fainthearted, never really gain momentum and are just too gimmicky. Peggy Morrow gives the recipe for success to creating a lasting customer service culture. All you have to do is read it and DO IT!"

Lisa Ford, Customer Service Expert, author of Exceptional Customer Service

"This is a well-thought-out, in-depth, step-by-step guide for owners and managers who understand that excellent service is not an option, it's a survival skill. Do yourself a favor and invest in learning her advice."

Michael LeBoeuf, Ph.D., Author, How To Win Customers and Keep Them for Life and The Millionaire in You.

"This is not the usual read of dry statistics on big companies. Instead, it is one of the best reads for people who are going into or are already in a small business."

Bud Hadfield, Founder of Kwik Copy Printing

Learn how to:

• Deliver what your customers value and will pay more money for
• Use service guarantees to help you stand out from the competition
• Hire the best candidates for your customer service positions
• Deal effectively with complaining and terrorist customers
• Plant a culture of customer service so it is delivered every customer, every time