Services Offered by Peggy Morrow & Associates in the Area of Focus Groups and Facilitation

There are two approaches available:

1.  Peggy Morrow conducts the focus groups for you using a variety of facilitative skills based on the goals of the focus group. Typically a focus group consists of 8-12 people and lasts up to two hours.

She has done programs like this for the Houston Texans, Rice University, San Jacinto College and other clients. Some of them went on to train their in-house people to use my techniques. The Inc.com website features an article by Peggy on how to conduct your own focus group or customer panel.

2.  Peggy Morrow will train your in house facilitators to conduct your own focus groups. The course lasts 4 hours and covers such subjects as:

• The difference between qualitative and quantitative research
• Group dynamics that occur in focus groups
• Elements and flow of a focus group
• Setting focus group ground rules
• Development of questions to ask in the focus group
• The style of the facilitator
• Using non verbal cues
• What to do when someone is dominating the group
• Dealing with other difficult situations
• Techniques for bringing out the ideas
• What you need to do after the focus group

Peggy Morrow & Associates will work with you as an external facilitator to make your strategic planning session or organizational retreat flow more smoothly and generate more results. Through proven facilitation techniques, we can:

• Help you reduce friction and take down barriers that prevent your team from getting the job done.
  
• Help the group expand its ability to reach its goals.
  
• Introduce new ways of thinking.
  
• Help the group break old attitudes, leaving participants free to explore avenues and solutions never considered before.